Proposal for Emerging Technology Essay Example | Topics and Well Written Essays - 250 words

Proposal for Emerging Technology - Essay Example The research will provide IT professionals to understand different aspects of cloud technology being used by car manufacturers to allow the drivers to conduct dashboard dialogue. This will allow the cars to be connected to the human- efficient processes. The research will allow different organizations as an aid of content work (Staff, 2011). The research can also be helpful for the business practitioners who aim to undertake cloud technology for manufacturing cars with the dashboard dialogue for staying connected on the go. There has been negligible research done on the possibilities of connectivity through cloud technology. Thus, this research will allow the IT professionals and business enterprises to attain broader spectrum (Staff, 2011). Staff, C. (2011, November 11). Ford Cloud-Connected Car to Make Debut at 2012 International CES. Retrieved November 14, 2012, from CEA:

Hagar in The Stone Angel Essay Example | Topics and Well Written Essays - 500 words

Hagar in The Stone Angel - Essay Example On various occasions the hero of a tragedy is given opportunities to overcome his mistakes. Many modern writers have extended the category of a tragic hero and have included a common man who is equally capable of becoming a tragic hero. Hagar, in The Stone Angel is one such example. Hagar is a common woman with self-made dignity. She has a misstep, a tragic flaw, which is her unconquerable pride. As she says â€Å"Pride was my wilderness and the demon that led me there was fear... [I was] never free, for I carried my chains within me, and they spread out from me and shackled all I touched.† Her pride became the cause of her failed relationships with her father, brothers and sons. On various occasions Lawrence makes us understand her proud nature. She would not pretend to be her mother to console her dying brother. The incident ruined her relationship with her brother Matt. Her proud nature became the cause of her poor relationship with her husband. She felt too proud to show her emotions towards her husband. She refused to let John and Arlene stay in her house for the night. She refused to cry at the death of Arlene. â€Å"I shoved her [matrons] arms away.  Ã‚  I straightened my spine... I wouldnt cry in front of strangers, whatever it cost me†. The realization, that her pride came in the way of her son’s happiness, came to her very late. Hagar refused to adjust herself to the circumstances. She would not shift to the nursing home and instead told Doris and Marvin to move out of the house. Her stubborn nature came in the way of her happiness. It led her to her destruction. The tragedy of Hagar is that she refuses to change. Although Hagar and King Lear appear similar in their journey to self-discovery, a major difference becomes evident in the after effects of their epiphanies. Lear is redeemed after his epiphany and pushes away his pride. He reconciles with his daughter and is sent to jail, which does not matter

Gender inequality Essay Example for Free

Gender inequality Essay This is a theoretical approach which views social institutions as collective tools made to fulfill individual as well as social needs of the larger community. It pays attention to the structure, workings, responsibilities and performance of the society as a whole. Society is therefore seen to consist of subsections of inter-dependent and interrelated people who work together to attain satisfaction and the survival of the whole society. This then calls for the society to be trained in behaviors and roles that benefit the society, with a deep believe that behavior is structural. The first phase in the social sensitization is then adherence to values that outline the general guidelines of the societal roles and norms. Functionalists salute the fact that rules and regulations in the society help to organize and coordinate genuine relationships between different members of the society. The institutions tasked with the above roles include the economy, family, political and educational systems, which all forms the social structure. Within these institutions, there exist interrelated and interconnected norms and roles and thus it is believed to ensure societal conformity. For example, in the family, the interrelated roles are of sons, daughters, husband, mother and wife. (Amartya, 2001, pp. 19) The theory is viewed from different angles and operates on some key concepts. It first views society as a system. A system is a pool of interconnected parts making a move towards same equilibrium. Secondly, for a society to survive, it must satisfy some functional requirements that include reproduction among others. Thirdly, different phenomenon exists because they have to serve a function. Aspects like family, religion, order, media and education have their roles to play for betterment of society. In the social life, production and distribution of goods and services must take place, administrative justice has to occur, political structure must in place and family structure must exist as a means to reproduce and maintain social life. The way these roles are carried out obeys norms and structures of the society. An example of functionalism is gender inequality. Functionalists generally believe that certain degree of inequality is important and functional for the society; the society cannot operate smoothly without a certain inequality degree. In society, functionalists argue that inequalities must exist in the rewards in form of power, prestige, status and income. These disparities will induce each and every individual to perform distinct duties. Social inequalities represent natural inequalities which occur in the division of labour process. Different classes of work produce extra value to the concerned process and therefore require an extra package of reward. In our institutional settings, different subsections have been introduced to solve some functional and special roles. These put pressure on selected areas and groups hence the idea of inequality. Such micro institutions include operative (production), regulatory, legislatory and distributory prerequisites (Ridgeway, 1992, pp. 55). The reality is that each society and individual need to be engaged in solving problems related to control and coordination, production of goods and services and finally best find best and optimal ways of distributing resources. With increasing population worldwide, problems of feeding the individuals have developed thus creating new and more challenging forms and organizations which can coordinate and control various and distinct social units and also develop systems of resource distributions. The only solution to this is introduction of labour specialization and redefinition of assigned duties for fulfillment of specified duties. Ultimately, this results to big man aspect followed by a hierarchical chain with different mandates, duties and privileges. In the societal functioning, the idea of roles is developed into collectivities complementing each other in the functions fulfillment in the society. Most of the roles are bestowed on the social institutions and social structures. The structures perform their roles to assist the society to function. A perfect and equilibrium society is the one where the role and responsibilities are not conflicting, everyone knows and meets his or her role effectively and no discrimination or stratification. A perfect socialization is attained when all societal norms and values are observed and maintained by everybody in the societal settings. However, our today’s institutions no longer value a leveraged socialization environment. This is because individuals in the changing situations are adapting to their responsibilities through a role bargaining process. (Dollar and Gatti,1999, pp. 45) The new and emerging responsibilities are never institutional and conformitive, but are rather geared at building different personalities to perform different roles in the same setting. Because the traditional adaptation process can not respond to sharp shocks and immediate radical changes, structural dissolution and dysfunction has occurred, leading to new system or death of the society. After the society dies, the oneness and status equity spirit dies away and people draw demarcation lines between themselves on the basis of social classes and economic status, hence inequality invades the social system. (Dollar and Gatti, 1999, pp. 89) Functionalist analysis perspective recognizes the society to be composed of various components, the institutions which are functional. Within them there must be institutional roles to be played such that social coherency and mutuality is an objective within many of them. The social structure is therefore bound to attain wide range of goal, a sense which can’t allow them to concentrate primarily on societal affairs. This classifies the institutions with respect to time into either functional or dysfunctional. In this case only only power and coercion can be used to attain functionalism. This drive makes such institutions to develop other alternatives to fulfill the societal functions. Such alternatives are mostly made to help attainment of the institutional goals regardless of whether functionalism is attained or not. When functionalism dies, the institutions are never society friendly and therefore the tendency of status quo is approved and then inequalities rise up. Functionalists maintain their stand on the societal solidarity, without underrating the stratification issue, which is prevalence of hierarchical arrangement of different social classes. Functional prerequisites also include basic needs such as food, shelter, money and clothing. It is believed that social stratification is necessary in stabilization process of the society. This strategy comes along with inaccessibility of resources and the lack of social mobility due to the decay of functionalism. Stratification means that people at the working class have lower chances to advance socioeconomically, at the same time the wealthy continue exploiting proletariat generation, one after the other (Amartya, 2001, pp. 106). Functionalists have also found out that social classes are based on the power over the production process. In this case where function of common goodness is dead, the ruling class is the bourgeoisie and the working class is known as proletariats. These groups hijack and take control of not only production process but also its intermediary means of production. They then strengthen their relationships based on exploiting the rest of the mass in the society. At this stage the society undergoes disintegration and all former social patterns are dropped to give room to the emerging trend of living. This social stratification does not only manifest economic inequality but also power and status differentials. (Lorber, 2001, pp. 67) Functionalist theory says that there exist four classes in stratification that betray societal togetherness and common equilibrium. These classes are propertied upper class, the propertied-less or white collar workers, petty bourgeoisie and working class. Functionalism is a field of thought that puts attention to values and norms of the society. As a matter of diversity, it is the time to think in other terms that would release the society from the inapplicable chores that have been bypassed by time. The theory creates gender roles throughout ones life, permeating from childhood to adulthood. According to the thought, this helps in structuring parenting and marriage patterns. In the mean time, the theory has been outdated because everyone has the sponbsilbility of responding to economic challenges of the family as well as family chores. Studies have tried to compare the way functionalistic theory assigns different duties with respect to gender, and the real life situation given the dynamicity with time. Revelation has been made that women are currently taxed with both work, majority of home chores and child care. On the other hand men are no longer the sole breadwinners of the family (Lorber, 2001, pp. 76). Despite economic contribution, it has been noticed that women have maintained the care giving responsibility in their familial context. As a result, functionalists view family as one of the components of social structure which its goals should be compatible and aimed at and common goal for mutual benefit. If the family is characterized by the above injustices in the allocation of family chores, then the theory flops in performing its duties as a societal conformer. By critically looking at functionalism, it existed and considered lightly the suppression of women in the family, which was considered the most vital institution. Even if the functionalists failed to articulate the conflicts and tensions in the family, they really existed if they were not about to. If that is not the case then functionalist oversimplified their analysis of women concerning work and family and only concentrated on the positive impacts of the family to the society at the cost of women. The mystery in this theory is contributed by lack of the realization that a change can occur in the society that can lead to rebellion or innovation. Some changes build up rebellious atmosphere and thus the society undergoes dissolution. There was also the necessity to consider the effect of both manifest and latent functions in relation to functionalism. Manifest functions are conscious intentions of the actors, whereas latent functions are objective results of their actions and that are unintended. To validate this theory from a personal point of view, a more comprehensive study into the gender inequality in both economic and the social arrangements in our contemporary world is necessary. In day to day life, women collaborate with men in ambiqous and complex ways, with different deprivations and rewards. I think that gender equity sensitive indicators should be developed to enable the functionalism, theory to gain meaningful momentum and focus on common good, an environment without deprivation and stratum. (Ridgeway, 1992, pp. 34) It would be relevant to explore why women’s contributions and efforts do not receive commensurate returns. To excel in this analysis, these indicators should be developed and used, they should be formulated and utilized and identify unrecognized women efforts that go uncompensated. When inequalities hit a society, disparities are witnessed in such as men and women, social classes, racial groups and regional population. In terms of education all possible efforts should be made ensure equality in providing equal opportunity and realization of equal results to each student depending on personal aptitudes, interests and abilities regardless of gender. Discrimination on gender basis is usually demonstrated by factors such as examination result, response of teachers, enrolment levels, interaction of teachers with various topics, students and topics in the school environment. (Amartya, 2001, pp. 31) Functionalists did not consider these kinds of disparities that were covered within the society. School is one of the social institutions that these thinkers believed contributed to social harmony. They could as well consider harmonization issues within the school that are inhuman. If every aspect of humanity was to be put into consideration, then it could not apply to the larger society at the same time ignoring the oneness in the institutions themselves. If school was seen a good centre for transmitting and instilling those values, it should serve as the best example in exercising and applying them in every day life situation. The functionalists should rise to the reality and accept that women are not objects in any setup; they can and do deliver vital and basic responsibilities that should be recognized, appreciated and rewarded. In the working environment the sense of humanity and gender equity must also prevail to pave way for justice. In some institutions, there is no subjection and objection to state or federal laws that guard gender biasness. Instead, discrimination has featured in areas of training, firing, placing, selecting and evaluating employees. When it comes to training, some training programes are made specifically for men, especially in the top management section. The reality is that women can even deliver more than or equally as men in these areas and therefore equal opportunities should be availed to all, keeping in mind work force is made to utilize the capabilities of all employees for betterment of the institution or organization. (Lorber, 2001, pp. 134) From a personal view point, the labour market should not reflect lingering, pervasive and systemic inequality of sexes in society. I therefore advocate for policy for policy reforms at provincial and federal government to encourage change. Affirmative action through quota policies should be introduced to regard childcare as of paramount importance. Government policies should also address the demands of childbearing. In the working environment, it is believed that; women work in part-time or in fields that are not self-directed which pay less, few women work for foreign firms which pay better and the believe that women work for wages tied to performance and therefore earn less. The policy reforms I recommend should address all these injustices. To conclude, functionalism theory can best deliver if it applies the strategies right from the micro institutions themselves then stretch to the entire society. This is because if the social institutions are weak or insufficiently apply these values, the entire society is bound to fail. Reference Dollar, D. and Gatti, R. (1999): Gender Inequality, Income and Growth: Are good times good for women? London, Routledge Amartya (2001): The Many faces of gender Inequality. Journal of gender and gender inequality, Vol. 43 Lorber, J. (2001) Gender Inequality: Feminist Theories and Politics. New York, Roxbury Publishers Ridgeway, C. (1992) Gender, Interaction, and Inequality. London, Springer

Introduction And Project Methodology Management Essay

Introduction And Project Methodology Management Essay As firms grow the role of the founder needs to change (Burns 2007, p242). For the growth of a firm as well as for the behaviour of its entrepreneur-cum-leader, academic and business knowledge offers numerous simplistic models and frameworks. A key question is not only whether these models from two different subjects growth model on one hand and leadership model on the other hand fit together, but whether a certain industry with certain entrepreneurs demonstrates behaviour different to theory. In this project, the group will explore how different entrepreneurs with different leadership styles and personality can still be successful in taking their creation through different stages of business growth for the same product/ service and how they can continue to maintain the differentiation. In the assignment, we will also test our findings (matching patterns and exceptions) with what we have studied in this module. Greiners five phase growth model and five stages of a business growth have been used (and sometime interchangeably) by us to test patterns from practice with theory for the low cost airlines (LCC low cast carriers). Project Methodology First, we did a group discussion to familiarise with the topic of growth stages and leadership approaches based on material of the MBA modules Entrepreneurship and Innovation Management and Perspectives of Leadership. Section 2 gives a brief overview of the groups understanding of leadership approaches from academic knowledge and experience to be linked with practical evaluation later. As from the second step the focus was from practice to theory which is covered in Section 3. We decided for the Low-Cost-Carrier Industry to be evaluated. Third, we defined which LCC Airlines to be evaluated and compared to each other and which features would be evaluated. Second and third stage of the project methodology is covered by Section 3.1. Fourth, we collected primary and secondary data through intense research in press, internet, articles, personal interviews, etc. and bundled them into a template (see Appendix 2). Fifth, we evaluated and compared the collected data for analysing as result (section 3.3). Sixth, the results were interpreted to derive key messages and to test models (with what we have learnt in the MBA module on Entrepreneurship and Innovation Management) (section 3.4). At last, we felt responsible to use our findings for recommendations for the future of the LCC organisations and its entrepreneurs (Section 3.5). A conclusion covers the project groups lessons learned based on this project (section 4). 2. Groups Understanding and Theoretical Background Academic research and general knowledge gives us frameworks to investigate practical examples of entrepreneurs concerning the development of their business and of themselves as leaders. Hence it is important to point out what kind of understanding the group has in terms of business growth models as well as entrepreneurial personality and leadership. 2.1. Growth Models Our groups understanding of business growth is definitely not that growth is the shortest connection between the starting point and the current point of time. Growth demonstrates phases of business increase as well as of decrease, stability, crisis, and changes. One of the most used growth models was developed by Greiner (1972) who pointed out alternating phases of evolution (creativity, direction, delegation, coordination, collaboration) and of revolution (leadership, autonomy, control, red tape). Each phase of growth is followed by a crisis that necessitates a change in the way the founder manages the business if it is to move on and continue to grow (Burns 2007, p210). Churchill and Lewis (1983) developed a growth model covering five stages of existence, survival, success, take-off, and maturity. Very close to this is the five-stage model proposed by Scott and Bruce (1987) embracing the stages of inception, survival, growth, expansion, and maturity with focus on top management role, management style, and organizational structure. At least Burns (1996) suggested a four-stage model covering stages of existence, survival, success and take-off and summarizing the main business imperatives as a firm grows in terms of the orientation of the firm (à ¢Ã¢â€š ¬Ã‚ ¦) (Burns 2007, p218). After an evaluation of several models the project group decided to consider Greiners five phase growth model and five stages of business growth as the theoretical framework to compare our findings. 2.2. Leadership Our group understanding of leadership is that it is a relationship through which one person influences the behaviour or actions of other people. For our investigations on entrepreneurs we are aware that there is a difference between leadership and management. The 7-S framework used in strategic management provides a distinction that managers rely on strategy, structure and systems whereas leaders are concerned with the soft Ss of style, staff, skills and shared goals. A key questions discussed in this group was Is an entrepreneur a manager or a leader? At least he is both in one person. Hence it is valuable to consider both of an entrepreneur his managerial role as well as his leadership approach. Mintzberg (1990) classifies the activities of organized sets of behavior associated with a position based on formal authority and status. He points out ten managerial roles divided into three groups which are linked to the evaluations of this project in section 3.4. Regarding general approaches to leadership, we face in real business life, there is no mutual exclusiveness. Hence contemporary entrepreneurs may demonstrate several leadership approaches in one person. For this project, main leadership models of historic and contemporary research were to be considered, such as leadership as a behavioral category, the styles of leadership approach, the situational approach of contingency theories, the transformational leadership approach and inspirational or visionary leadership. 3. From Practice to Theory 3.1. Frame of Evaluation We decided that to ensure valuable evaluation, the industry of choice should be a young industry and it should provide industry and market growth within the last ten to thirty years, several start-ups associated with single entrepreneurial idea, and some industry consolidation. To bring in domain knowledge, we discussed that the whole group should be familiar with the industry either as customers or as managers working in that industry. At last we decided on the Low-Cost-Carrier (LCC) Industry since we all are frequent customers and one group member is in charge of a full service airline in a leading management position. 3.1.1. The Low Cost Carrier Industry A low-cost carrier or low-cost airline (also known as a no-frills, discount or budget carrier or airline) is an airline that generally has lower fares as compared to full service airlines like British Airways, KLM, Air France, Lufthansa, American Airlines, etc.. To make up for the revenue lost in decreased ticket price, the airline may charge for extras like food, priority boarding, seat allocation, baggage etc.. The key characteristics of LCCs are multiple frequencies on a short/mid haul sectors, quick turnaround, secondary/tertiary airports, offerings in economy class only, usage of web/call centre based reservation system and not the GDS (Global Distribution systems), no food and rarely any loyalty programme. Low-cost carriers should not be confused with regional airlines that operate short flights without service, or with full-service airlines offering some reduced fares. The reasons why LCC airlines came up in practice dates back to 1960s. Until late 1960s, travelling by air was restricted to the higher classes of the society. Only from 1960s, it percolated to the upper middle class, as costs came down and the fuel prices were low. There was increased demand for the huge middle class to travel by air if the same became cheaper. This underlying need was captured by the entrepreneurs in the form of Low Cost Carriers which was pioneered by Southwest Airlines in USA and was replicated in different ways all over the world. The momentum gathered steam with the increased globalization and integration from 1980s onward. The regulatory regime defined by agreements between countries or regional groupings became more liberal and the frequencies of flights increased bringing the overall cost platform down. Further, the cost of the aircrafts and air travel came down due to the technological improvements leading to lower cost at higher volume. The technological strides in ICT (information and communication technology) brought the booking system of the airlines at the doorstep of the passenger. He could be sitting in his environment, book a ticket, choose his own seat and print a boarding card. This reduction in costs due to technological innovations opened up an opportunity for LCC to establish its foothold by cutting on costs at different steps of its supply chain. According to Vesper (1990) the LCC industry demonstrates execution of two business entry strategies. Firstly, the strategy to develop a better product or service which is appropriate because of unsatisfied demand in terms of cheap flights providing no frills. The established competitors on the carrier market such as British Airways, KLM, Lufthansa etc. reacted against these new entrants but more or less very late. Hence some LCC airlines already established their own operations. Second, the strategy to meet supply shortages, particularly on the short-haul marke t, there was a market parallel to the railway industry. Currently, in spite of demand and supply in balance, some LCC airlines maintain their competitive advantages and continue to drive the market. Since there were numerous LCC airlines operating globally (Appendix 1), considerations in deciding for LCC airlines to be investigated were to ensure diversity over different geographical markets to emphasise on a whole industry in terms of entrepreneurial behaviour and availability of information. We decided on 5 airlines as mentioned in table 1. (Please refer to Appendix 2 for data). Table 1: Companies and entrepreneurs to be investigated 3.1.2. Key Evaluation Features Burns (2007, p30) points out four different influences on owner-managers and entrepreneurs. Whereas culture of society and situational factors are not the focus of this project, personal character traits and antecedent influences were investigated to draw a picture of the individual background of the entrepreneurs. In addition we looked at individual leadership approach. In terms of organizational development and business growth we focused on five milestones (Table 2). Table 2: Key features to be evaluated on chosen entrepreneur and his LCC airline. Derived from the collected data based on the key features described above, three main issues were investigated to ensure a solution on growth models and associated leadership approaches in the LCC industry at least: Why did they succeed whereas so many after and before them failed? Development of the culture in the organization if any Recommendations for the future 3.2. Data Please see Appendix 2 for the secondary data that were gathered through research on internet, press and media, newspapers, and television. 3.3. Results The key question for description and interpretation of the results is Is there any pattern or consistency over all evaluated LCC airlines or not? In terms of the investigated background and leadership of the founders Burns describes antecedent influences on an entrepreneur which are most likely to result in them successfully growing their business (2007, p45): Well-educated: Two (Air Berlin and Ryan Air) of five investigated entrepreneurs do not have any academic graduation whereas the other three entrepreneurs have diverse degrees from Bachelor to Honorary PhDs. But all of them already had broad and in-depth managerial and professional experience at the point of time of idea generation. Starts business because of positive motivations. All entrepreneurs had positive motivations towards their own idea and were convinced strongly that their business will be successful and will grow. Leaves managerial job to start business: This was found to be different. Although all entrepreneurs had managerial experience before, their prevailing last step before becoming an entrepreneur in LCC industry was distinct. One was unemployed (Air Berlin), two had their own business (Southwest and Easy Jet), one was manager in the same LCC organization (Ryan Air), and one (Air Asia) was manager in a different industry. Middle-aged (or very young?): We found a range between 28-40 in the age of the entrepreneurs for the point of time of the businesses starting point. They were 28 (Easy Jet), 30 (Ryan Air), 37 (AirAsia), 40 (Air Berlin), and 40 (Southwest) years old. Obviously no one entrepreneur was close to retirement and no one was very young (begin of twenties or even younger). Willing to share ownership of business: All entrepreneurs shared ownership from the very beginning but in different ways and it is not obvious whether they had a general inclination to that or whether it was needed, e.g. to collect enough money for their start-up. In terms of personal character traits all of the following were founded as high in every investigated entrepreneur: Commitment, determination and opportunity obsession. Tolerance of risk, ambiguity and uncertainty. Creativity, self reliance and ability to excel. Most of the entrepreneurs pioneered the LCC model for their home market as first mover and developed LCC business models later. Control and rewards. We saw very strong control by the entrepreneur in all investigated organizations mostly aiming to bring down costs. In terms of values, ethics, beliefs and norms all of the entrepreneurs worked very hard (Everything for the company) and expected a similar inclination from their staff. In daily business they appreciate each resource and hence aim to be most efficient. Concerning leadership all entrepreneurs provided an autocratic and patriarchic style with strong control, centralized decision-making and high closeness to their employees. A vision is part of their leadership approach as well derived more or less obviously from their individual targets for their life. Honesty, reliability and action as an example are further aspects; they all practice what they preach. This remains even during the growth of their businesses but the entrepreneurs developed different leadership styles. Some tried to keep the autocratic style whereas others tended to be more participative but all of them kept strong control. According to a major research study of the University of Michigan Institute for Social Research, the most effective leader provides four common characteristics: Delegation of authority and avoidance of close supervision; interest and concern in their subordinates as individuals; participative problem-solving; high standards of performance. Except t he former and the latter we found all aspects in later stages of growth but not consistently and not whilst the inception stage. Regarding the motive for entrepreneurship, it is obvious that there is consistency in the way of idea generation. In all of the five airlines, idea for LCC was generated by individuals. For Southwest and Ryan Air, there were more people involved in implementation in addition to idea generator. Two of the promoters (Air Berlin and Air Asia) were forced to choose entrepreneurship due to professional circumstances. There has been a considerable variance in the duration of the inception phase/ start-up. For example this phase in the case of Air Asia lasted for a year but for Air Berlin it took about ten years. But generally the other airlines exhibited a period of around five years. All organizations were run by the promoters except Ryan Air which had Michael Leary as its head due to the losses at Ryan Air. Financials were pooled by the promoters themselves but there was a variance in the financial capabilities from deep pockets to just enough money to make operations run for a year. Two of the entrepreneurs (Easy Jet and Ryan Air) had strong financial backing. In terms of environmental factors (PESTER) each airline had a different set of compelling factors. Due to the dismantling of the Berlin wall, airlines had a new segment opening up which was tapped by Air Berlin (political). Low fares attract more customers; try to wean away customers from other modes of transport tapped by all the LCCs (economic). The target consumer base for budget airlines was enormous: 500 million people live within three hours of Air Asias hubs in Kuala Lumpur and Bangkok, more than Western Europes entire population (social). Ryan Air started when there was a partial de-regulation changing the way the airlines flew (regulation). Consistency in all LCC airlines was evaluated in terms of delegation (highly centralized with all the major decisions being made by the promoters/funders), coordination (there was a very high level of coordination in three airlines while high coordination in two them), and control (in Air Berlin there was very high level of control, while in the other airlines it ranged from medium to high). For all the airlines the survival and growth stage has been a pretty long time except for Air Asia which has achieved tremendous growth in the few years of its start-up. In this stage the LCC airlines demonstrated some small distinct behavior. The delegation level increased during this phase of the business except in the case of Air Berlin which followed low delegation. Coordination was medium in Easy Jet while was high in the remaining four. Control was very high in Air Berlin, high in Southwest, Ryan Air and AirAsia, and was medium in Easy Jet. In four of the airlines original founder and management team are in place. The only exception is Easy Jet which had a CEO right from its start-up in 1995. This could be because the founder of Easy Jet had been a business man before this start-up and knew well how to delegate and where to focus. Clear patterns of consistency can be seen in that all the airlines went for IPO in this phase, thus showing the willingness of entrepreneurs to share the growth of the firm. Furthermore, all LCC airlines took equity stakes and formed alliances with other airlines. For example Air Asia formed a partnership with Shin corporation in Thailand, Easy Jet purchased a 40% stake in Swiss charter airline TEA Basle. The reasons were two fold one to take care of certain regulatory issues in their markets and secondly to help grow faster. In addition all airlines initiated cost cutting techniques to take on the competition. In the maturity stage the delegation level decreased for two of the airlines (Ryan Air and Southwest) in view of the precarious business model while continues low for Air Berlin. For Easy Jet and Air Asia the delegation level remains high. On the other hand coordination and control are on high level in all airlines. All the founders maintain a very high level of control on the overall strategy and functioning of the airlines. The external environment factors like the financial crisis, high oil prices, etc. have had the effect on the management structure and control mechanisms for majority of the airlines. There also have been roll backs on the investment plans. The promoters continue to hold power. Diversified equity base in terms of type of shareholders, further additional finances were raised through debt. We perceive a clear distinction in terms of strategy and business models. Except for Air Berlin and Air Asia which have a hub and spoke model, all the airlines offer a point to point service. All LCC carriers have the same configuration of aircraft but Air Berlin differs on this aspect too. LCCs achieve breakeven at much lower level of load factors (seat occupancy) than a Full Service Carrier. It has been observed that in all the LCCs, the primary focus is to have high load factor in order to make good profits. All the LCCs evaluated have a high on-time performance, offering customer the facility to make a reservation through web and call centre. Most of them have no prior seating arrangement and have additional charges for check-in baggage. Meals on board are charged and no refund is applicable in case of a missed fights. All the LCCs are deriving good revenue from ancillary service offerings like hotels, cars and other packages through their website. All LCCs except Ryanair do worry about customer complaints and feedback. Ryanair has a bad name in terms of customer service and misleading statements to gain publicity. Loyalty in their targeted segments is driven by the overriding need for cheap travel, good timings, multiple frequencies and lower expectations in terms of customer service. Few LCCs like Southwest Airlines, Air Berlin provide a rudimentary loyalty programme in terms of facilities and privileges to its members when compared with a Full Service Carrier, but it is enough for the targeted segments expectation We can summarize all the above LCCs on a continuum which depicts a pure LCC on the left side and a Full Service Carrier on the extreme right. Figure 1: Continuum of LCC Airlines 3.4. Derivations There is clear differentiation in the development of culture in the organization. Air Berlin exhibits an autocratic culture which is represented through its boss. Air Asia exhibits the culture of its boss too, open and cheerful. Southwest and Easy Jet exhibit a less hierarchical structure, full of freedom to the employees while Ryanair exhibits a culture in between the spectrum. Ryanair is process driven organization with little freedom to employees for decision making. Important decisions are highly centralized. It has grown so much that if he centralizes any further, the structure cannot sustain it. Hence there is no consistent pattern among these airlines from cultural perspective. However, we can definitely say that culture in these organizations is a reflection of the leadership behaviour of the founder entrepreneur. Nevertheless all the evaluated LCC airlines did succeed so far whereas so many after and before them failed. Reasons for this can be seen in this project work. During inception stage there is consistency in high level of delegation, coordination and control. All entrepreneurs had been able to recognize and to deal with the most important and influencing environmental factors on their home markets. All the airlines focused on cost leadership as a competitive advantage and made concrete efforts to mitigate the risks. Air Berlin formed subsidiaries to do away with labor unions. Air Asia formed a JV in Thailand with the Thailands Prime Minster family business to keep the political risk in check. The use of standard aircrafts to the extent possible and internet check-in as the model of bookings were part of the scheme to reduce costs. Hence the evaluated LCCs can be depicted as follows on five stages of business growth. (Figure 2). Figure 2: Five Stages of LCC Business Growth With reference to figure 2, we can consider that LCC is a product being sold by these airlines. There has been no basic RD on this product by any of these airlines. What they have done is to do applied research on the basic model of airline travel, to bring out LCC. Southwest Airlines pioneered this in the USA followed by modified versions of this by other airlines in other geographies. The trend in the figure 2 demonstrates that the growth of LCC has followed five stages of business growth, with the corresponding time taken by them for each phase and how the efficiency has changed. However, they are at different stages for example Southwest, Easy Jet and Ryan Air are in the expansion stages hitting the maturity stage in the current model, while Air Asia and Air Berlin seem to be in Growth/ expansion stages. Now the LCC carriers are facing competition from the full service airlines. This is because, full services play airlines are planning certain percentage of their seats at low p rices to compete with LCCs. Hence the efficiency of the LCC product sale for our sample airlines has reached a plateau. Now the time has come for the LCC carriers to apply development RD to give an S curve to this trend to modify the features of the product LCC. Different LCC airlines are doing this in different ways, e.g., Ryan airlines are cutting all possible costs, Easy Jet has targeted business passengers, Air Berlin wants to do everything possible for a good customer services, etc. This fits with the assertion of Schumpeter (1950), in that the technological progress can be seen as a continuous process in which capitalism constantly demands better value. Figure 3: LCC Airlines in Greiners Five-Stage Model of Growth (source: Greiner 1972) When we try to review (figure 3) the leadership and management styles within these five airlines vis-à  -vis, our finding is that it largely reflects the leadership style of the founder entrepreneur than the stages of Greiners five phase growth model. For example, Easy Jet and Southwest demonstrate collaboration in their management style, while Air Asia is in between the control and collaboration stages. Air Berlin and Ryan Air has high level of control and less delegation. Figure 4: Key Resource Factors in the Stages of Growth for LCC With reference to figure 4, we have reviewed the resource requirement of the five LCCs. All the five airlines display that they had the resource requirements (financial, business, system and personnel resources) for different phases of growth as shown in this figure. For example, airline being an asset intensive business, they all had huge capital requirements at the start-up. They used a combination of models to meet their requirements leasing aircrafts to purchasing them during start-up and survival phases. But in subsequent stages, they all followed the same strategy owning aircrafts. To reduce on cost, Ryan Airlines had purchased old aircrafts also which was criticized by Easy Jet as cutting corners on safety aspects which could hit the LCC industry in case there were any problems to happen. With regard to figure 5, we see that there is a commonality between what was practiced in different environments globally and the typical 5 stage growth model linked to leadership. Initially, in the start-up stage, everything is centralized and business and personal goals are the same for entrepreneurs which get decentralized, delegated and a formal structure coming in at the expansion and maturity stages. The financing is done primarily through personal resources initially which later on is internally generated and additionally through tapping of the stock markets and taking on debt from banks. As most have avenues for growth, they do not follow an active dividend policy and reward shareholders through capital appreciation Figure 5: Key Management Factors in the Stages of Growth for LCC Derived from our evaluation the entrepreneurship model on antecedent influences, personal character traits, and leadership approach can be illustrated only for the stage of idea generation and inception (see Figure 6). Figure 6: Model of entrepreneurial antecedent influences, personal character traits and leadership approach in the stage of idea generation and inception for LCC Most important is that the autocratic leadership approach (Tannenbaum and Schmidt 1973) is dominant which is in close relation to McGregors supposition of Theory X (boss-centered leadership) in contrast to Theory Y (subordinate-centered leadership). The contingency model of leadership by Vroom and Yetton (1973) covers the evaluated leadership behaviour as Autocratic I and II. Bass (1985) points out four basic components of transformational leadership. First, idealized influence (leader charisma, respect of followers), second, inspirational motivation (display meaning and challenge to the work of followers), third, intellectual stimulation (new approaches for solutions, creative problem solutions), and fourth, individualized consideration (leader listens and provide concern to needs and development of individual followers). For the last two points the autocratic style of LCC airlines seems to be a contraindication. Yukl (2006) formulates some guidelines for transformational leadership which cover the results of our investigations: Articulate a clear and appealing vision, explain how the vision can be attained, act confident and optimistic, express confidence in followers, use dramatic, symbolic actions to emphasize key values, and lead by example. This is very close to inspirational or visionary leadership. Here the focus is on leaders skills of motivating and inspiring people aiming to bring together goals and values of the organization and individual needs and values. Particularly in the stage of idea generation and in the inception stage the entrepreneurs took all ten managerial roles which Mintzberg (1990) pointed out. The entrepreneurs took a figurehead role (the manager as a symbol who represents the organization in terms of formality), a leader role (demonstrating responsibility for staffing, motivation and guidance of subordinates) and a liaison role (with focus on horizontal relationships between manager and individuals/groups as well as the organizations environment). In terms of informational roles we found the entrepreneurs in a monitor role (the manager receives formal/informal information from internal/external sources and develops an understanding of the working of the organization and its environment) as well as in a disseminator role (the manager as centre of information who transmits external information through his liaison role (see above) to the organization and internal information through his leader role amongst subordinates) and in a spokesperson role (the manager as a formal authority communicating to distinct stakeholders). And even in terms of so called decisional roles all en trepreneurs were very active. Here we saw the entrepreneurs in an entrepreneurial role (he is expected to initiate and plan controlled change by exploiting opportunities, solving problems and taking action for improvement of an existing situation and he may play a major part in aiming improvement and delegate responsibilities to subordinates), in a disturbance handler role (the manager reacts on involuntary and unpredictable situations and he is expected to correct a situation in case of unexpected disturbance), in a resource allocator role (the manager makes choices about resources allocation) and least in a negotiator role (this role arises from managers authority, credibility, access to information and responsibility for resources allocation and the manager participates actively in negotiation with stakeholders, e.g. works council). 3.5. Recommendation for the Future We clearly see that future growth in LCCs will be through collaboration with other LCCs and full service carrier. In other words, Southwest will grow collaborating with full service carriers like United, American, and Lufthansa and vice versa. Though the early stages of growth were in different segments , having established in their own markets, both LCCs and full service carriers are moving towards the middle of the continuum and we will see increased collaboration between them in future. Also the majority of the airlines are deliberating entering the lo

Arrogance in Oedipus and Cocteaus Infernal Machine Essay -- compariso

Arrogance in Oedipus and Cocteau's Infernal Machine   Ã‚  Ã‚   The myth of Oedipus dates back centuries. Overtime a myth changes in many ways as each author or orator presents their own version. The main plot usually remains intact, but authors add their own style to the tragic story. In the case of Sophocles' Oedipus the King and Jean Cocteau's Infernal Machine both authors focus on the arrogant nature of Oedipus. Since this quality ultimately has destructive powers, the relationships Oedipus has with other characters demonstrates this arrogance. Although, the two authors portray Oedipus in different ways to emphasize their different themes both use the relationship between Oedipus and Teiresias to demonstrate Oedipus' arrogant nature. In both plays, this arrogance manifests in Oedipus' rejection of the prophet Teiresias. However, the two playwrights differ greatly in the relationship between these two characters. Cocteau's Oedipus immediately disrespects Teiresias' prophecy. This rejection of the prophecy and warnings of Teiresias emphasizes his theme of malevolent gods. Equivalently, in Sophocles' version of the myth, the denial of Teiresias demonstrates the main theme of the destructive nature of arrogance. Instead of the gods holding him back, Oedipus' own pride does not allow him to believe Teiresias. Oedipus believes that he is above everything and everyone. Just as in Cocteau, he even believes that he can defy the gods and disregard fate. In Sophocles version of the myth, the denial of Teiresias does not occur right instantly. At first, Oedipus regards the prophet Teiresias in the proper, respectful manner. Oedipus greets him by exclaiming, "My lord, in you alone we find a champion, in you alone one that can rescu... ...uture. They provide him with numerous hints regarding the impending doom that hangs in the atmosphere. However, Oedipus' arrogance blinds him to the truth of his situation and leads to his ultimate demise. Works Cited and Consulted Abrams, M. H. A Glossary of Literary Terms, 7th ed. New York: Harcourt Brace College Publishers, 1999. Benardete, Seth. â€Å"Sophocles’ Oedipus Tyrannus.† In Sophocles: A Collection of Critical Essays, edited by Thomas Woodard. Englewood Cliffs, NJ: Prentice-Hall, Inc., 1966. Cocteau, Jean. (1963). The Infernal Machine in The Infernal Machine and other plays. (A. Bermal, Trans.) New York: New Directions Publishing Corporation. Nagle, Brendan D.   The Ancient World: A Cultural and Social History. New Jersey: Prentice-Hall, 1979. Sophocles. (1991). Oedipus the King in Sophocles I. (G. David, Trans.) Chicago:University of Chicago Press.    Arrogance in Oedipus and Cocteau's Infernal Machine Essay -- compariso Arrogance in Oedipus and Cocteau's Infernal Machine   Ã‚  Ã‚   The myth of Oedipus dates back centuries. Overtime a myth changes in many ways as each author or orator presents their own version. The main plot usually remains intact, but authors add their own style to the tragic story. In the case of Sophocles' Oedipus the King and Jean Cocteau's Infernal Machine both authors focus on the arrogant nature of Oedipus. Since this quality ultimately has destructive powers, the relationships Oedipus has with other characters demonstrates this arrogance. Although, the two authors portray Oedipus in different ways to emphasize their different themes both use the relationship between Oedipus and Teiresias to demonstrate Oedipus' arrogant nature. In both plays, this arrogance manifests in Oedipus' rejection of the prophet Teiresias. However, the two playwrights differ greatly in the relationship between these two characters. Cocteau's Oedipus immediately disrespects Teiresias' prophecy. This rejection of the prophecy and warnings of Teiresias emphasizes his theme of malevolent gods. Equivalently, in Sophocles' version of the myth, the denial of Teiresias demonstrates the main theme of the destructive nature of arrogance. Instead of the gods holding him back, Oedipus' own pride does not allow him to believe Teiresias. Oedipus believes that he is above everything and everyone. Just as in Cocteau, he even believes that he can defy the gods and disregard fate. In Sophocles version of the myth, the denial of Teiresias does not occur right instantly. At first, Oedipus regards the prophet Teiresias in the proper, respectful manner. Oedipus greets him by exclaiming, "My lord, in you alone we find a champion, in you alone one that can rescu... ...uture. They provide him with numerous hints regarding the impending doom that hangs in the atmosphere. However, Oedipus' arrogance blinds him to the truth of his situation and leads to his ultimate demise. Works Cited and Consulted Abrams, M. H. A Glossary of Literary Terms, 7th ed. New York: Harcourt Brace College Publishers, 1999. Benardete, Seth. â€Å"Sophocles’ Oedipus Tyrannus.† In Sophocles: A Collection of Critical Essays, edited by Thomas Woodard. Englewood Cliffs, NJ: Prentice-Hall, Inc., 1966. Cocteau, Jean. (1963). The Infernal Machine in The Infernal Machine and other plays. (A. Bermal, Trans.) New York: New Directions Publishing Corporation. Nagle, Brendan D.   The Ancient World: A Cultural and Social History. New Jersey: Prentice-Hall, 1979. Sophocles. (1991). Oedipus the King in Sophocles I. (G. David, Trans.) Chicago:University of Chicago Press.   

Marketing Final Exam :: brand image for country

Q1. Asian nations are beginning to brand themselves. Considering the country you researched this semester, propose a strategy to create a brand image for the particular country. Based on your knowledge about the country, what might be the biggest three challenges of executing your strategy and how might they be addressed? Brand Image: Sri Lanka – The Southern Asian Dynamic This brand image for Sri Lanka would be an accurate depiction because of the increase in change the country is always experiencing. Sri Lanka has plans in place for future national development to help better the country, with the help and use of humanitarian support from ally countries. Their national development plan also includes Sri Lanka is also known for their quality in exported goods. The quality of goods exported from Sri Lanka tends to be of a higher quality. Above all, Sri Lanka has a great human development rate, which means that the labor force has the potential to be powerful. A strategy I would use to create this brand image would be to promote and advertise the quality of the goods produced in their home country. Promotion for planned national development would also be carried out. The advertising and promotions would take place to target countries that would benefit from importing goods from Sri Lanka. The brands or goods that are exported promote the country and contribute to creating the desired brand. The country (its’ government) needs to promote the brands of goods being exported also. While Sri Lanka has the potential to be powerful, challenges could stand in the way of executing a marketing strategy. Building a brand for a product is not the same as building a brand for a country. A country would need to leverage all of their unique and positive qualities in order to be able to successfully promote themselves the way they plan to. If the government places strict laws on exporting goods, this could hurt the marketing strategy of promoting the country as a brand as well. Another challenge would be that the political violence in Sri Lanka could hurt the creation of the brand image. Countries who would like to import goods from Sri Lanka may see the political violence as an issue that they would prefer to steer clear of. Q2. In which category of innovations do microwaves fall in India? As VP of White Appliances, how would you use the knowledge about the five characteristics of innovations to facilitate quicker diffusion of the product?

Babysitting at It’s Finest

Babysitting at its finest There are many perks to babysitting three kids, a dog in a ridiculously large house. Now don’t get me wrong, I do it because I need the money, I’m a teenager, what do you expect? But like we’ve learnt before, life isn’t always about the money. So listen closely as I fill you in on other reasons as to why I really love babysitting, satirically of course. Now that we’ve established that I babysit to earn money, let me start off by telling you that one of the main reasons I love my job is because even though student wage is $9. 60, I get paid $10 an hour.I mean, I’m not complaining at all, especially since I don’t even do half the work a regular job requires. I put the kids in bed by eight o’clock, I read them a bedtime story, and then I just sit down, watch television and even go on the internet. For the next four or five hours I can really do whatever I want. Don’t get me wrong, I love spending ti me with the kids, but most of the time, children can really get annoying after the first hour or so. Second of all, since the kids are in bed really early, the parents are gone; why not explore and see what interesting things I can find in the house.I mean, haven’t you heard of that one saying, â€Å"what’s yours, is mine? † Well that definitely applies to me in this case, especially since I must keep myself occupied, I don’t want to fall asleep on the job! My favourite destination to visit would definitely have to be the kitchen. First stop, the fridge and cupboards. As I help myself to raiding the fridge, I usually get very excited, considering the food is usually delicious opposed to what I sometimes eat at home. But, who’s complaining? They have a washer and dryer, so while you’re there why use it? I mean it’s tough living in a house with five other individuals, take any occasion you get!Oh, and I cannot forget about the televisio n usage! All the PPV movies that are usually over $6 a piece, each are always the best. Lastly, most times when I babysit I would usually spend the night because their parents would be out way too late, and their parents wouldn’t be home until the morning later that afternoon. The kids would be asleep, and the parents are gone, so that gives me plenty of time to have what every teenager wants to attend, a party! I’m beyond grateful to babysit on weekends, because I get this opportunity. I’d usually bring out some snacks on the table, turn on a PPV movie, hire a DJ and then the night is young.I always make sure to bribe the children into staying in their room, just so they don’t see how many strangers are in. Usually a small â€Å"get together† is an absolute understatement. But, all is good because at the end of the night; the house is clean and the kids are safe. I’m a teenager, I like to take risks, and I will enjoy life to the fullest, ev ery second I get, even if that means I’m babysitting. Not only is it great money, (we had to learn the hard way, that money doesn’t grow on trees) but it’s something I really do enjoy spending my time doing. These are the perks of babysitting, satirically of course.